18 September 2020
BetMGM Named First Official Sports Betting Partner of Las Vegas Raiders
Expansion of Existing Partnership between MGM Resorts and Raiders franchise
BetMGM, the joint venture between GVC Holdings (LSE: GVC) and MGM Resorts International (NYSE: MGM), and the Las Vegas Raiders have announced that BetMGM is now An Official Sports Betting Partner of the Raiders. The partnership is an extension of an existing multi-year partnership with MGM Resorts and the Raiders.
“We are pleased to add BetMGM to the MGM Resorts partnership portfolio,” said Raiders President Marc Badain. “The addition of BetMGM will open new levels of engagement for Raiders fans and guests of Allegiant Stadium.”
As an Official Sports Betting Partner of the Raiders, BetMGM will utilise assets to provide educational information about the BetMGM app to Raiders fans. Sports fans in Nevada can now register for the BetMGM app, available on iOS and Android, by visiting any MGM Resorts Sports Book in Las Vegas.
“We’re thrilled that BetMGM is the first Official Sports Betting Partner of The Las Vegas Raiders,” said BetMGM’s CEO Adam Greenblatt. “This new partnership complements what is already a wonderful and rewarding relationship with MGM Resorts and the Raiders and we look forward to introducing Raiders fans to the excitement of sports betting with BetMGM.”
Along with being An Official Gaming Partner of the Raiders, MGM Resorts is a Founding Partner of Allegiant Stadium and has prominent branding throughout the stadium, including in-stadium signage and an MGM Resorts VIP entrance on the west side of the building. The venue also features a private MGM Club that will offer Raiders fans an ultra-exclusive game-viewing experience with a full-service premium bar, luxury lounge and upgraded stadium seating. Additionally, MGM Resorts is the presenting sponsor of the Raiders first-ever regular season game at Allegiant Stadium on Sept. 21.
GVC CEO, Shay Segev said: “This is an exciting development for the BetMGM brand and we are delighted to be partnering with the globally renowned Raiders franchise. This new partnership is another important milestone in building BetMGM into a US market leader.”
MGM Resorts CEO and President Bill Hornbuckle said, “All of us at MGM Resorts are proud to welcome the Raiders and the NFL to Las Vegas. We look forward to providing Raiders fans a world-class sports betting and entertainment experience, both in our BetMGM Sportsbooks and digitally, through the BetMGM mobile app.”
Since partnering in January 2020, MGM Resorts and the Raiders have been committed to collaborating on community outreach programs benefiting Southern Nevada.
As MGM Resorts and BetMGM continue to expand and evolve their sports betting and other gaming platforms, responsible gaming education remains a key focus. GameSense is an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent and proactive conversations with players about how to gamble responsibly. The programme comes alive through personal interactions between guests and trained staff based at the M life Rewards desk at each MGM Resorts property. In addition to speaking to trained employees – known as GameSense Advisors – guests also utilize interactive GameSense touchscreens and educational materials and other resources found at the M life Rewards Desk.
Legends Global Partnerships represented the Raiders to secure the partnership with MGM Resorts International as a part of their duties as the stadium’s official premium ticketing and sponsorships agency.
BetMGM is a market leading sports betting and gaming platform by BetMGM LLC, the joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings PLC (LSE: GVC). Based in New Jersey, the company was established in July 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court’s decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA). Utilizing GVC’s US-licensed, state-of-the-art proprietary technology platform, BetMGM offers sports betting and online gaming via market leading brands including BetMGM and partypoker. The company has exclusive access to MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses.
For more information visit www.roardigital.com.
About GVC Holdings PLC
GVC Holdings PLC (LSE:GVC) is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. The Group has also entered into a joint-venture with MGM Resorts to capitalise on the sports-betting and gaming opportunity in the US. The Group is tax resident in the UK with licenses in more than 20 countries, across five continents.For more information see the Group’s website: www.gvc-plc.com
About Allegiant Stadium
Located adjacent to the world-famous Las Vegas Strip, Allegiant Stadium is a global events destination, highlighted by the arrival of the iconic Raiders. Allegiant Stadium is ideally located for both visitors and locals, fully enclosed and climate controlled with a capacity of 65,000. The technologically advanced stadium will host world-class entertainment including concerts and sporting events such as the Pac-12 Championship Game and Las Vegas Bowl, as well as become the home of UNLV Football. The stadium project is expected to generate an economic benefit of $620 million annually, while creating 6,000 permanent jobs in Southern Nevada. For more information, visit www.allegiantstadium.com or follow them on Facebook, Twitter and Instagram.
Las Vegas Raiders