26 November 2018
GVC Holdings PLC
(“GVC”, the “Group”)
Foxy Bingo Completes Migration onto GVC Technology Platform
GVC is pleased to announce that it has successfully completed the migration of Foxy Bingo on to the Group’s proprietary technology platform. The migration from a third-party supplier means the Group now has complete control of the customer-facing web interface, which is seamlessly integrated with the backend functionality of GVC’s core technology platform.
Foxy Bingo customers now benefit from an all-new, purpose built GVC Bingo client, which has been developed following extensive consultation with players, with a focus placed on creating the best possible player experience. Featuring advanced segmentation tools, the platform enables both game-content choices and communications to be optimised and tailored to a customer’s individual preferences.
Player’s will also see a greatly expanded gaming offer over the coming months, with premium titles from GVC’s extensive portfolio of in-house and third-party supplied games available on Foxy for the first time.
Customers of Foxy sister brand, Cheeky Bingo, will see all of the same benefits, with the Group having migrated the brand at the same time. The migration is the most recent demonstration of GVC’s unparalleled ability to successfully integrate gaming brands on to its platform with minimal disruption.
Commenting on the announcement, Jon Bowden, GVC’s Head of Foxy Brands said:
“This is a landmark moment for Foxy Bingo. The migration onto our proprietary platform allows our marketing, operations, CRM and VIP teams to build an experience fit for our players across everything we do. We are now able to talk to our players through segmented communications, ensuring we’re speaking to the right players at the right time.
“From a product perspective, our new bingo client has been built on robust player feedback and a wealth of expertise, creating a best in market bingo experience. We are also confident our players will love the new premium gaming content that we can now offer.
“We are only just starting to uncover the capabilities we have from a real-time marketing and personalisation point of view, which is very exciting as it’s a huge part of our plans. Moving forward we’re focused on giving our players a bespoke gaming experience based on their individual preferences.
“We have big plans and aspirations for 2019 and beyond and this migration is a huge step for us in delivering our visions for Foxy.”
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For further information:
GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops. The Group, incorporated in the Isle of Man, is a constituent of the FTSE 100 index and has licences in more than 20 countries, across five continents.
For more information see the Group’s website: www.gvc-plc.com