PGA TOUR to integrate BetMGM odds into upcoming telecast

Jay DossetterNews

12 October 2020

PGA TOUR to integrate BetMGM odds into upcoming telecast
BetMGM odds to air during all four rounds of THE CJ CUP @ SHADOW CREEK

PONTE VEDRA BEACH, FLORIDA – The PGA TOUR announced today that BetMGM will provide betting odds for all four rounds of THE CJ CUP @ SHADOW CREEK in Las Vegas, October 15-18 on Golf Channel. This will mark the first time that a PGA TOUR telecast will feature live betting odds.

“We are excited to build upon our recently announced Official Betting Operator relationship with BetMGM by activating this partnership at THE CJ CUP @ SHADOW CREEK,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “The focus of our sports betting partnerships is to engage fans in new and creative ways. As an element of that strategy, we began integrating live odds onto TOUR digital platforms in August and now we look forward to learning from this first-time test in a live telecast.”

The BetMGM telecast executions will occur twice per hour, featuring leaderboards with integrated “open” and “current” odds to win, along with odds for head-to-head matchups, top finishes, winning margin, wire-to-wire winner, cut specials, hole-in-ones and playoffs.

Matt Prevost, BetMGM Chief Marketing Officer said, “The PGA TOUR has been a great partner for BetMGM. Being the first sports betting platform to integrate betting odds into a live PGA TOUR telecast speaks to the innovative nature of our partnership and we look forward to continuing to move the needle and work closely with the TOUR to produce great content.”

In August, BetMGM signed a multi-year content and marketing relationship to become an Official Betting Operator (OBO) of the PGA TOUR. This week during THE CJ CUP @ SHADOW CREEK, the BetMGM app will roll out real-time PGA TOUR video highlights – the first partner to do this since the TOUR began the OBO program.

The PGA TOUR is one of the most popular offerings on BetMGM, with TOUR events ranking consistently as one of the most bet on amongst all professional sports. The BetMGM platform offers multiple betting formats, from money line and point spread bets to parlays and futures. BetMGM is currently licensed for sports betting in seven states including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada as well as West Virginia, and has plans to be in 11 states by the end of 2020.

Following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.

The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.

PGA TOUR LIVE, the TOUR’s OTT streaming platform, integrated live betting odds during the opening two rounds of the Wyndham Championship on August 13-14.

ENDS

Enquiries:
PGA TOUR

Mark Stevens
+1 904-861-5112
markstevens@pgatourhq.com

BetMGM
Elisa Richardson
elisa.richardson@roardigital.com

GVC
Tessa Curtis / Jay Dossetter
media@gvcgroup.com

About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries and territories (94 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 212 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2019, tournaments across all Tours generated a record $204.3 million for local and national charitable organizations, bringing the all-time total to more than $3 billion.

Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in golf, on the PGA TOUR app and on social media channels, including Facebook, Instagram (in English, Spanish and Korean), LinkedIn, Twitter, WeChat, Weibo, Toutiao and Douyin.

About BetMGM
BetMGM is a market leading sports betting and gaming platform by BetMGM LLC, the joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Based in New Jersey, the company was established in July 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court’s decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA). Utilizing GVC’s US-licensed, state-of-the-art proprietary technology platform, BetMGM offers sports betting and online gaming via market leading brands including BetMGM and partypoker. The company has exclusive access to MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. For more information visit www.roardigital.com.

Forward-Looking Statements
Statements in this release that are not historical facts are “forward-looking” statements and “safe harbor statements” within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including BetMGM’s ability to grow in new or existing jurisdictions. Management has based forward-looking statements on current expectations and assumptions and not on historical facts. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include the effects of economic and market conditions in the jurisdictions in which BetMGM operates, competition with other iGaming and sports betting platforms, the timing and costs of expanding in new jurisdictions as well as obtaining and maintaining the required permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions. In providing forward-looking statements, BetMGM is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.